OCP is Oceania's most responsive employee support network, and their brand needed to catch up with who they'd become. The brief was a refresh that felt professional enough to inspire trust, while remaining warm and approachable for anyone reaching out during a difficult moment.
The new identity is built around a palette of pale and deep blues, with shades of azure and obsidian providing range across applications. Lighter tones set a calm, welcoming mood; darker shades communicate reliability and strength. The typographic system pairs Transat Text with Europa — clean and modern, with enough authority for a professional context.
The result is a brand that reflects the trust, safety and reassurance OCP brings to workplaces and individuals every day.